Friday 20 May 2011

Final Sequence

Evaluation

Saturday 9 April 2011

The Godfather Opening Sequence

The Ring Opening Sequence



The sequence commences with a dark lit kitchen; typical convention of the genre of horror. The colours are dull which helps create a tense atmosphere. The extract progresses by a close up of a teenager; enabling audience to see the visible distress in her facial expression. This enhances the anxiety within the audience as we can sympathise with the character. The camera steadily moves into the living room, where a TV automatically turns on to reveal a fuzzy black and white screen. The girl declares ‘if you’re being a bitch, where’s the remote?’. A shot of the remote is seen on the sofa. The girl abruptly grabs the remote and turns of the TV. As she walks into the kitchen, the TV repeatedly turns on once again. She becomes panicked and runs towards the TV and rips out the fuse; electric current is shown. She leans in towards the screen, and a sudden movement from the kitchen becomes visible from the reflection. She sprints across to the kitchen, and sees an open door fridge. She slams the door of the fridge shut. The next shot shows a high angle shot of the character at the bottom of the stairs. The purpose of this is to enhance her vulnerability in this situation. As she walks upstairs, a puddle of water is seen on the floorboard. The water is shown coming out of a room. As she turns the door knob, there is a point of view shot of a TV screen. It illustrates a blue lit secluded forest with a well, surrounded by skeletal trees. The camera zooms into the girl to reveal her screaming action. A continuous rapid fast paced shot of a disfigured mouth chewing on a finger, a box of chopped fingers, a gold ring, a ladder with its reflection, a window of a house and the fuzzy black and white screen emerges.

Thursday 7 April 2011

Evidence of how planned opening fits with research

Our opening sequence embeds elements of our research. For example I discovered that the killer character in horror extracts tend to be a male character. The purpose of this is that the male gender is recognized as being the dominant gender.

Another research that we added into our sequence is the victim being a female character. The reason behind this is that stereotypically females are portrayed as being vulnerable and innocent. This helps create the idea of a helplessness character in sheer danger.

A common convention that we researched was the use of a specific weapon intertwined in horror extracts. Similarly we used a rectangular metal knife that Arron Mallory was holding, as this enhances his brutal personality.

From research, I also deduced that the killer commonly hides his identity via a mask. So in our opening sequence we used a white mask, covered in fake blood which emphasises the menacing element of the character.

Wednesday 6 April 2011

Treatment Form

Concept
The concept of our opening sequence involves a teenage girl taking a shortcut through a secluded forest to be able to shorten her route. However she gets lost and approaches a man for guidance. As the man reveals himself, he is dressed in a white mask, covered in blood, and shown holding a weapon.

Characterization
Our opening sequence only involves two characters. One is the protagonist, which is the school girl that get lost in the secluded forest. She is dressed in smart clothes and is holding school bag to signify that she is a student. The other character in our horror extract is the killer. We wanted him to appear menacing, therefore we decided to dress him in a jumpsuit, with a mask to hide his identity, and also covered in fake blood.

Theme
The extract commences normally however it progresses into a horror when we are introduced to the murderer.

Tone
The tone is frightening as we attempted to create a tense atmosphere filled with sheer suspense. We also tried to emphasise on the element of horror and intended to evoke the audience into a fearful state.

Narrative
The protagonist is walking with her friend along the pavement, until she reaches a gate to a forest which is a short cut therefore they part ways. The girl enters the forest however she unfortunately takes the wrong route. This leads her to an unknown location therefore she rings her friend for guidance.As they are on the phone, the schoolgirl sees a man in the distance, and approaches him to ask for directions. As he turns around, she is confronted by a killer in a white mask holding a destructive weapon.

Commentary on things learnt from preliminary activity

The preliminary activity enabled me to broaden my knowledge on different camera movements. Now I know that a track involves the camera following a moving object, or an arc is when one moves the camera in an arc around the subject. I am also now familiar with how to use a camera recorder and the different settings you can put it on. Also shooting the preliminary activity taught me basic principles, like how to set up a tripod. The main thing I gained from this activity was how to edit on Final Cut Express. I am now able to edit various extracts and add sound to enhance the sequence.

Introduction to myself

My name is Sepideh Safaei-Keshtgar and I am currently studying Media AS level at West Hatch High School. I also studied Media at a GCSE grade and thoroughly enjoyed it. I believe I have a passion for Media as I am enthusiastic at both the practical element, such as filming, and the theory side, such as the purpose of specific Mise-en-Scene. I wish to continue studying Media at an A2 level as I am intrigued about this subject. I also hope to obtain a job, based upon Media such as advertising.

Individual response to idea

I believe the narrative of our opening sequence is suited to our theme as it combined elements of horror to evoke the emotion of fear and captivate the viewers attention. The narrative may be considered to be simple, however I did not want to create a complex story line as it is not suited for an opening sequence. I believe an opening sequence should only show an insight into a film, and flash a glimpse of what is yet to come rather than a whole story.

Inspiration behind our Opening sequence

Before I set out to film, I researched on previous successful blockbusters such as The Ring, The Shining, The Orphanage and The Chainsaw Massacre. This enabled our group to embed the conventions I viewed into our own extract. The group was creative and we began enhancing a basic idea, girl lost in forest, into a sophisticated narrative. Each group member put an input into our ideas, until we were able to create an imaginative story line that fit into our theme of horror. The group decided the best approach was to use a simple narrative, however embellish this with the se of dramatic music, and diverse camera angles and shots. This technique allowed me to explore with the concept of media and show our practical side.

A reflective summary of problems faced in our group work

The major problem our group faced during the production of our opening sequence, was the illness of one of our group members. Ruba Khan had suffered from Glandular Fever and had to take 2 weeks off to school to be able to recover. Beforehand she was the protagonist and we had spent a few hours filming, however we had to dismiss the previous extract, as she could not carry on filming as she was not present at school. This put our group behind schedule and the only alternative was to find another actor. We were able to use Maham Iftikhar as our protagonist, however during our Media lessons, she had Maths, therefore we could not film during lesson time. We decided to do most of our filming in our time during fifth period. Eventually we were able to catch up and wad able to complete the opening sequence within the deadline.

Sunday 3 April 2011

Enchanted Opening Sequence


Opening sequence until 2:30 seconds

The sequence opens with the typical shot of the mystical Walt Disney Castle; however there is a twist as the camera zooms into a window, where a book is revealed. The book is placed on a brown alter; similar to the opening of Snow White. This indicates that the film is based upon a fairytale animation, as this technique is a convention found in princess films. The camera steadily zooms into the title of the book from a high angle, where the name Enchanted is portrayed. This is written in a fairytale font which emphasises the genre of the movie. The book then gradually opens, where a 3D pop up image of a castle appears. This is a modern take on the typical opening of a fantasy book, as the pages tend to be flat; in Snow White. The narrator is heard saying ‘Once upon a time, in a magical Kingdom of Andalasia lived an evil Queen’. The opening statement is a stereotypical phrase that has commonly been used in many animation films. This highlights that the narrative is based upon the clichéd evil queen, attempting to eradicate the naive Princess. A countryside cottage is shown; the camera zooms into the window to reveal a beautiful princess dressed in a pink gown, with delicate rosebuds placed on her head, dreamingly dancing around. She is surrounded by talking creatures which emphasises the whimsical theme of Enchanted; similar to Cinderella and Snow white. She then begins to sing a cheerful song about ‘true loves kiss’. She is referring to Prince Charming, which is always an essential character in a Princes based blockbuster. An element of humour is intertwined where the Princess, Giselle, states ‘Before 2 become 1 there is something you must do’. The rabbit responds ‘do you pull each other’s tail? A bird replies ‘do you feed each other seeds?’ This comical naivety of the answers foreshadows to the viewers that there is yet more humour to be unveiled. The lighting is bright, and the colours are vibrant and nature is shown frequently, a representation of happiness. This indicates the simplicity and beauty of a typical princess’s life.

Flightplan Opening Sequence


Opening sequence is the first 1:43 seconds

Flightplan begins with a passing yellow train; this enables the audience to decipher that the location of film is based in America, as this is the convention of the tube in America. The shot is rapidly cut by a blank screen which illustrates the opening credits. This is portrayed through a basic font in a white colour, and for a dramatic effect, high pitched sound is added which enhances the movement of the train. The previous shots fades into the next shot, and the camera steadily zooms into the back of the protagonist head. A match on action is used shortly, which presents the facial expression of the central character as the camera is in a front angle. The camera zooms into her face and we can see she is distressed as she has tears in her eyes. The title appears to the right in a similar white font text, which contrast heavily with the background. The purpose of this is to draw the audiences’ attention to the name of the film. This is followed by a rapid fade into the next shot, intertwined with a sound of a triggering gun; illustrating the genre of action in the film. An open casket is revealed, related to previous sound, through a wide shot. This highlights the genre of mystery as the viewers want to distinguish who has died. A man walks towards the protagonist and asks ‘Would you like a moment of privacy before the casket is sealed?’. The protagonist gently nods her head. The lady is dressed in black as a sign of respect for the corpse. The lighting is blue and dark. This creates a tragic and intense atmosphere, which emphasises the bereavement that has previously occurred. The opening sequence foreshadows what the film might be based upon.

A Cinderella Story Opening sequence


Opening sequence until 1:45 seconds

Cinderella Story commences with the introduction of the Warner Bros Company as they are presenting the film. The opening shot the viewers perceive is a blank shot, followed by a mystical soundtrack. The next shot is an establishing shot of a ‘far far away Kingdom’; which the protagonist is narrating. The purpose of both these elements is to introduce the audience into the romance / chick flick genre of Cinderella Story. The protagonist narrates a brief story about a little girl and a widowed father; explaining her reality. This allows the audience to gain an insight into the main characters life, which creates a sense of identification to the character. The next shot is a graphic match of the ‘far far away’ castle to a castle in the girls’ snow globe. Subsequently a two shot of the girl and the father is presented, as it highlights to the audience the special bond and close relationship they share. A whip pan shot is closely shown as the camera moves sideways rapidly, the image becomes blurred into indistinct streaks, with a background sound of traffic. The next shot seen is an establishing shot which presents the location of the film, San Fernando Valley; a fertile valley in southern California to the north of Los Angeles, which includes many residential communities. This contrasts dramatically with the stereotypical location of a fairytale setting; usually in an enchanted forest. The opening credits appear on screen, from the writers and directors of the movie, to the main star; Hilary Duff. The font is written in a curly writing in a bright pink colour as these appeals to the target audience. A wipe is used to indicate ‘Hal’s Diner’; the fathers place of work. The lighting is bright, the colours are vibrant, cheerful music is played and the customers’ facial expressions are happy. This creates a close sense of friendship within the community. It also signifies the stereotypical life of fairytale stories. The theme of humour is emphasizes when Hilary Duff talks about her fathers’ diner, stating ‘A place where DIET was a 4 lettered word, and grease came with no additional charge’. This captivates the audiences’ attention in witty humour, and foreshadows upcoming humour that is yet to be unleashed during the rest of the film.

Saturday 2 April 2011

Trombone Shot

The trombone shot is a combination of the tracking shot and the zoom, coupled with the added difficulty of keeping focus.
With the camera mounted on a track and dolly, and the subject stood still, the camera begins to zoom in on the subject as it is pulled backwards on the track, all the while maintaining perfect focus on the subject. At a pre-determined spot the camera stops zooming, the grips stop tracking back and the focus puller stops rotating the focus ring. The difficulty is getting the speeds of the backwards-track and the zoom-in to match enough to create the effect, which is for the background to deepen in perspective (stretch, or drop away) while the subject remains the same size in frame.

Low Angle

These increase height (useful for short actors like Tom Cruise or James McAvoy) and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

Worms Eye View

A shot in which the subject is filmed directly from below and the camera tilts up at the action or character, to make the subject appear larger than life, more formidable, taller and more menacing; contrast to a high-angle shot.

Aerial

An exciting variation of a crane shot, usually taken from a helicopter. This is often used at the beginning of a film, in order to establish setting and movement. A helicopter is like a particularly flexible sort of crane - it can go anywhere, keep up with anything, move in and out of a scene, and convey real drama and exhilaration — so long as you don't need to get too close to your actors or use location sound with the shots.

Crane Shots

A crane (or jib), is a large, heavy piece of equipment, but is a useful way of moving a camera - it can move up, down, left, right, swooping in on action or moving diagonally out of it. The camera operator and camera are counter-balanced by a heavy weight, and trust their safety to a skilled crane/jib operator.

Birds Eye View

This shows a scene from directly overhead, a very unnatural and strange angle. Familiar objects viewed from this angle might seem totally unrecognisable at first (umbrellas in a crowd, dancers' legs). This shot does, however, put the audience in a godlike position, looking down on the action. People can be made to look insignificant, ant-like, part of a wider scheme of things. Hitchcock (and his admirers, like Brian de Palma) is fond of this style of shot.

Crash Zoom

This is not really a movement of the camera; although it appears to be so. It is when the focus is pulled, resulting in either the object or the scene to slowly appear, closer or further away. When this technique is done rapidly, it’s called a ‘crash zoom’.

Whip pan

A whip pan is a type of pan shot in which the camera moves sideways so quickly that the picture blurs into indistinct streaks. It is commonly used as a transition between shots, and can indicate the passage of time and/or a frantic pace of action.

Tracking shot

This is a shot in which the camera moves parallel to its moving subject. This is usually a smooth shot in which the camera moves alongside ('tracking within') the subject, usually mounted on a dolly, in a side-to-side motion (relative to the scene or the action); also known as following shot; sometimes used interchangeably with dolly shot, pull back (pull-out, push-out, widen-out or push-back) shot, track back (moving away) or track in (or push-in) (moving forward), or zoom shot.

Wide Panning Shot

The framing moves left & right, with no vertical movement. This is a movement which scans a scene horizontally. The camera is placed on a tripod, which operates as a stationary axis point as the camera is turned, often to follow a moving object which is kept in the middle of the frame.

My idea for Group N's opening sequence

Shot Number 1: On screen text stating 'On December 19th, a girl was home alone. At 11:32, the harrassment began'.

Shot Number 2: Sound of current R&B song playing in the backgroud as it is a stereotypical music for teenagers. A sleepover is taking place, without the presence of parents, at the home of the protagonist. However she explains to her friends that she is beginning to feel poorly.

Shot Number 3: Friends decided that she should call it a night and they will leave a reschedule this arrangement for a later date.

Shot Number 4: The friends leave, and the girl decides to take a painkiller with a glass of water. She makes sure the taps are closed, the TV is switched off, the doors are locked.

Shot Number 5: The girl walks upstairs and tucks herself into bed. However there is a sound of indistinct TV in the background. She goes downstairs, only to see the news turned on, stating how a teenage girl had been harrassed whilst home alone, and the event resulted in death.

Shot Number 6: The girl becomes anxious, however turns off the TV and makes her way upstairs. At that moment the telephone rings.
Girl: Hello
Stranger: I can see you
Girl: Excuse me?
Stranger: Im in the garden, wnat to play hide and seek?
Girl immediately puts down the phone in panic.

Shot Number 7: The audience sees a shot of a man thats identity is hidden, walking down the path towards the back door. Frantic girl rushes towards the door to make sure the doors are locked. The stranger has disappeared from the garden.

Shot Number 8: A blank screen is shown. The audience can hear persistent ringing of the doorbell, TV and radio turned on, alarm sets off and all taps are opened.

Shot Number 9: Girl becomes paranoid and intensely distressed. She screams for help, followed by a creaking door opening (by the intruder).

Shot Number 10: Girl immediately hides under bed.

Shot Number 11: Blank screen. Diegetic sound of girls hearbeat amplified and irregular breathing.

Shot Number 12: Stranger: I can see you

Shot Number 13: Blank screen. Sound of progressive footsteps becoming louder and louder, this creates tension. Suddenly the sound stops, all the viewers can hear is silence.

Shot Number 14: The ending shot is of sirens from several ambulances and police cars. This is followed by the stranger repeating his tag line to the audience: I can see you.

Constructive Criticism from Class

We presented our opening sequence to the class to allow us to obtain constructive criticism from a different perspective. We handed out an audience feedback sheet and asked them to fill them out as they were viewing the extract. We gathered the results which is presented below:


What was especially good about the film:
- Good camerawork from different perspectives
- Understood the plot well through the character / plot development
- Protagonist acts well and genuinely looks lost


Who do you think the target audience is?
- Aimed at fans of horror
- Some people believed it was aimed at teenagers, whereas some thought the target audience was adults
- Obvious that the genre was horror / thriller


Did you notice any serious issues such as continuity errors, strange edits - Did anything not make sense to you?
- Various continuity errors towards the end of extract; shaky at parts
- Needs a lot of editing and re-ordering of shots
- Should embed more shots of girls reaction
- At beginning, as the girl is walking into the forest, there is a shot of her walking in a deep forest, however next shot it involves her walking on a pathway; does not make sense
- No suspense built; sound needed to enhance opening sequence
- Predictable


From this we deciphered the key elements that need to be enhanced is sound and editing.

Constructive Criticism from Mrs Thrasher

Our teacher watched our extract, and evaluated the opening sequence to ensure our group was able to improve. She liked the variety of shots embedded in our film extract; such as the over the shoulder shot and close ups, which emphasized key elements. Another shot Mrs Thrasher took pleasure in viewing was the shot of the killer creeping behind the tree; stalking the protagonist. She also enjoyed the heavy breathing as it was a diegetic sound which related to the action occurring in the film.


The criticisms she issued was that there were a few odd cuts present throughout the extract. This enables us to improve our editing technique and hopefully improve our continuity. She also believes that music is essential as we have not perfected the sound element of the extract yet. Our teacher questioned if the point of view shot of killer from the tree works, therefore we will review this and decide as a group.

Day 1 of Filming

Our group met up after school on 1st March 2011. We walked down to our setting; Repton Park equipped. We found a secluded forest area, which was ideal for our extract. It consisted of a variety of trees and the floor was covered in autumnal leaves. There was also a dense amount of damp mud; this added to the element of horror. The sky was grey and the atmosphere was cold, which helped create a miserable aura for our film. The protagonist was dressed in school uniform as this signifies her role in the film as a student. She was dressed in smart black trousers, a school blouse and a cardigan. She also held a school bag as a prop; showing she was on her journey back home from school. We shot her walking from various angles such as over the shoulder, mid shot and tracking.

Wednesday 16 March 2011

Update

On Friday 4th March, our group found out that our protagonist (member of our group) was ill. She did not attend school on the following week and eventually we were told that she was suffering from Glandular Fever; a highly contagious illness. This put us at a disadvantage as the only alternative was to begin filming with a new character. This had also jeopardized our timing and meant we had to start our filming from scratch, as she as not well enough to come to film. On Wednesday 9th March our group selected a new protagonist and began filming our extract. Our next day of filming was on Tuesday 15th March. We started filming at a secluded gated area near West Hatch High School, and then moved to another destination to film the rest of the scene; Repton Park. Our group finds it difficult to arrange a time due to regular disruptions and clashes in each individuals schedule. The next date for our filming is on Thursday 17th March.

Tuesday 8 March 2011

Wednesday 2 March 2011

Update

It was difficult for our group to begin filming due to regular disruptions of the dates we had planned. Finally on March 1st 2011, after lessons of storyboarding and brainstorm ideas, our group decided to go to Repton Park. This is the location we had chosen for the setting of our horror/thriller extract. We were able to find a secluded area that was ideal which had abandoned trees and crunchy dead leaves scattered across the earth.


As a group, we managed to start filming the protagonist through various shots; aerial shot, over the shoulder shot, low angle shot and pan. This creates interest and variety, which we intend to keep the audience interested in out clip.


My role was the Personal Assistant, so I either agreed with the suggestions made, or tried to improve the ideas. I helped the protagonist to know when we were beginning to film by hand movements. I also suggested idea to the protagonist such as facial expressions or the pace of her walk to advance the shots.


As a group we were planning to continue our filming on March 2nd 2011, however this will be delayed, as a member of our group is absent.

Monday 24 January 2011

How effectively does the opening sequence from ‘Children of Men’ (2006) use the forms and conventions of film openings? What is your personal response as a member of the audience?




‘Children of Men’ explores an era of dystopian United Kingdom in the year of 2027. The human race has become infertile which has lead to severe oppression as the world has fallen to war.
The purpose of opening sequences is that it encourages the audience to carry on viewing the rest of the film. It also hints at the life of the protagonist, the core themes that run throughout the film and also the environment which the story is based upon. Occasionally the opening sequences help to enhance the baseline of the narrative. Pace is also a crucial element of a film as it helps to create either an upbeat atmosphere or a sinister environment. Another essential element in a narrative structure is the use of mise-en-scene i.e. sound track, costume and makeup. The soundtrack constructs the atmosphere of the film and the costume and makeup help highlight the characteristics, personality and position of status of each character. It can also signify whether the film is set in a futuristic era, and the society in which the plot unravels in. All of these codes and convention help enhance the opening sequence of a film in a more effective manner.

In media there are many conventions that are commonly used in the production of films which enhance the basis of an opening sequence. For example a narrative function that is frequently used is that the protagonist is introduced to the audience. This is presented in the first extract of ‘Children of Men’ as the audience can immediately recognise that Clive Owen obtains an imperative role in the film. This becomes apparent in the sequence which shows a crowd emotionally depressed and genuinely mortified at the death of the youngest person on the planet. The news broadcast follows the typical convention of a bulletin due to text such as ‘Breaking News’, the mid-shot of presenter and also distorted clips and use of date. This is shown on a TV screen at a cafe stating that the world has descended into chaos. Diversely Clive Owen cuts sharply through the crowd to order a coffee. His sheer lack of interest in the news of the death of ‘Baby Diego’ becomes evident as he instantly stands out from the sheep like crowd. This emphasises his importance and captivates the attention of the audience to this character; rather than a member from the crowd.  A tracking shot is also used to follow only his actions; therefore is audience able to connect with his life. For example we can see him add some alcoholic drink such as whisky to his ‘morning coffee’. This signifies that Clive Owen is going through a difficult phase in his life.

A narrative convention of an opening sequence is the establishment of a core theme and iconography of the film. In ‘Children of Men’ this is presented while the protagonist, Theo Faron is continuing with his daily routine by fixing up his drink, when abruptly an explosion occurs due to terrorist bombing. This signifies and foreshadows the key themes that will run throughout the film; such as, Mystery as the audience gains enigma as they question why the population is infertile and Drama due to terrorist attacks. This also signifies that there is still a continuous civil unrest (siege) in the future; similar to the present time.

Media language is also essential in the production of a movie. In this extract, the lighting is dull which carries connotations of a miserable atmosphere in the futuristic country of United Kingdom. This highlights the sheer distress of the community and the terror rippled in each body due to the unexpected frequent attacks. This may also hint to an increase in pollution due to advanced technology; can be deciphered as a harmful impact on the population’s health; a fumed, smoggy atmosphere. It also emphasises the troubled circumstances the citizens are enduring and also highlights the recurring theme of anxiety in the daily lives of the population.

Another media language used is the setting of the story. In the background the audience can see within the frame the enhancement of advanced technology. For example instead of the basic bus banners, there is a digital moving imaged bus banner which shows that the development of computing. Similarly there are buildings covered in either discrete screens or have some sort of projections covering the whole building; similar to Piccadilly however seems more common rather than a London attraction. This signifies that human knowledge has developed over the time from the present moment to the future.

A familiar convention of a film is the use of an opening credits presented at the beginning which lists the most important members of the production. In ‘Children of Men’ it is shown as text superimposed on a black screen with a basic font of credits. There is no music accompanying the credits although a use of speech via news broadcast. This immediately conveys to the audience that the film is based upon a serious issue; usual connotation of a news broadcast and that the film is intertwined with anxiety and apprehension.

An establishing shot is shown during the opening sequence. It exposes subtle elements such as the classic British double Decker bus, the standard post box and the polished Black Cabs. One can denote that the setting of this film is based in United Kingdom; London. The audience is also able to connect to the environment with the visuals in the background however selective focus and attention to detail is needed for one to recognise these objects. During the explosion sequence a long shot is used to ensure that the audience is able to see all the action and detail within the frame. This appears to be a ‘money shot’ as this scene recreates a realistic destructive image which captures the emotion of every individual.

The makeup of the protagonist; Theo Faron was minimalistic which entitles the audience to interpret the stereotypical Hero. This is emphasised as he is ‘tall dark and handsome’; an obvious saviour of ‘Children of Men’. The costume worn is very casual and shows the rugged edge of Theo Farons character and also hints at the adventure thrust within him.

During the opening sequence, I could recognise elements that seemed to foreshadow the dramatic event. However the explosion occurred abruptly and I was at the verge of my death. This caught me off guard and released adrenaline with me; creating a surge of energy. I believe the codes and convention used throughout the film were extremely effective as the criteria’s used (lighting, colours, costume, camera shots) has fulfilled the purpose of the ideal opening sequence. The narrative enticed me into the film and left me wanting to watch the rest.  

Sunday 5 December 2010

How are the sequences from ‘Pillow Talk’ and ‘Fringe’ different. Discuss the differences in pace and style of editing as well as the effect the editing has on meaning/the audiences reception of the extracts?

The formation of the production of a film relies heavily on the use of editing. It involves the selection and combination of various shots to transform into sequences, and ultimately creating a finished motion picture. This is referred to as the "invisible art" or commonly known as the art of storytelling. When well-practiced, the viewer can become so engaged that one is not aware of the editor's work; becomes almost invisible to the human eye. This fabricates a sense of fluency as the continuous string of sequences unravels to construct a narrative.
This media technique executes sensually provocative montages, generating an illusion of danger where there is none; emphasize the emotional truth in an actor's performance; hint at the pace of a story; construct a vital subconscious emotional connection to the viewer; and even emphasize elements that would not have otherwise been noted.

Editing manipulates the perception of the audience on a specific character depending on the extracts shown. The pace can also be altered by showing continuous frames in a limited time to implement the sense of rapidity; whereas fewer frames in an extended period of time can subtly invoke a slurred atmosphere.

The general meaning of both extracts consists of the basic outline of the plot. In Pillow Talk a song writer, Brad Allen, attempts to manipulate the protagonist perception, Jan Morrow, on a charming Texan Business man named Rex Stetson. However Fringe explores both a solemn subject intertwined with a ridiculous conversation over a ‘dying pen’. Peter Bishop; the estranged son of Dr Walter Bishop is questioned by Sen Van Horn regarding his father. Peter commences by confessing how his father ‘never had any intention to fix the other side...but destroy our side’. The conversation radically changes from a serious issue to a pen.

In Pillow Talk, the protagonist Jan Morrow; played by Doris Day appears to be the quintessential women in the 1950’s. She has blonde coifed hair with subtle makeup accompanied by an elegant cocktail dress with her date, Rex. Her slim figure suggests that she takes pride in her appearance; may be inspired by the Hollywood star, Marilyn Monroe. She is also draped with a diamond and sapphire encrusted necklace to portray her wealth. Jan can also be described as the strong stereotypical female commonly found in TV dramas. This is highlighted with her sharp attitude towards the ideology of Brad in the opening sequence; during the phone conversation.
Controversially Brad Allen is perceived as a casual character; shown in his open tie and creased shirt. He has an unstable job as a songwriter which penetrates through his personality. During the phone call with Jan, he is blunt in conveying his ideology of Rex Stetsons’ sexuality. He intervenes in Jans’ love life which may suggest subtly that he is jealous of their relationship, due to his admiration of Jan Morrow.

On the other hand Rex plays the role of a stereotypical gentleman. He does not view women as a sex item and is well mannered; shown during the way her drinks (pinkie up) and refers to the protagonist as ‘Ma’am’. His outfit is a sharp black suit with a crisp white shirt, which contrasts dramatically against Brad. He seems to be camp which is emphasized during his sheer interest in fabrics and collection of cooking recipes. However the audience is shocked when it is revealed that he is a heterosexual as he passionately kisses Jan Morrow.

In Fringe the protagonist Peter Bishop, played by Joshua Jackson is an intelligent young man; an IQ of 190 (six points less than his dad, who has a 196 IQ). However he only graduated from high school and dropped out of college to become a professional fraud. As the TV drama is targeted at young adults, hope may be given to some less academic students to still succeed. He also has a dark side that the audience can relate to as everyone has skeletons in their closet. Peter once had a gambling problem and still owes Big Eddie money.
Another vital sub element of meaning is colour. In the early 1950’s, the demand for colour filming in the United States increased, and Technicolour was unable to keep up with the Hollywood Industry needs. Hollywoods approach to colour filming changed significantly with the introduction of Eastmancolour tripac Negative film. In pillow talk the colours used are fairly bland as technology was not advanced enough to film vibrant colours. The quality of the series although was at a very high stantard which entertained the audience. The colours of the costumes consisted mainly of black and white as this represented an elegant/sophisticated sense of fashion. For example both men were dressed in a simple evening suit whilst Jan Morrow was dressed in the typical black cocktail dress.

Even though vibrant colours can be filmed using advanced equipment, the film director decided to use tones of greys and blacks for the props and costumes. This emphasises the genre of horror and deepens the tense atmosphere. Dark colours are also the connotation of misery and create suspense; in tone with genre of the extract.

The pace of the two extract vary dramatically due to the era the episodes were produced in; as audiences change frequently. Pillow Talk sequences travel at a slower pace with an average of 12 seconds per cut. An explanation to this may be that the audience back in the late 1950’s were not used to watching television. Therefore in order to help them gain a better understanding of the plot, the pace was slower so one had more time to comprehend the situation. On the contrary, the hit TV series, Fringe, was released in 2008. The audience has evolved over 50 years therefore the viewers were more experienced in Television viewing. Fringe has a rapid pace to keep the audiences attention and gain interest by having on average 4 seconds per cut. This is a television drama centred on a female FBI agent who is forced to work with an institutionalized scientist in order to rationalize a brewing storm of unexplained phenomena. To help create this anticipating atmosphere the rates have to be much higher which also establishes the genre of drama/horror/mystery (higher frequency- the number of occurrences within a given time period); whereas Pillow Talk focuses on romance/comedy (lower frequency).

As previously mentioned, editing plays an essential part in the formation of a successful sequence. Editing can be classified under various styles. For example, in Pillow Talk a dissolve is used from Brad’s conversation with a friend, to the phone call between the protagonist and Brad Allen. This portrays the illusion of time passing by between the two scenarios. Also a wipe is used followed by a split screen to show the two way phone conversation. This enables the viewer to see both situations at once. The audience can sympathise and empathise with the characters emotion. This was a ‘funky’ camera technique used in this time period which was known to be both fluent and stylish. The shot was focussed into a close up so the audience can see Jans’ facial expression when confronted by the controversial topic of the sexuality of Rex. This evokes the audience to feel the same emotion and be placed in Jan’s situation therefore express sympathy.

Both extracts are similar in the sense that a two way conversation is being held. In Fringe, a discussion is held between Peter Bishop and Sen Van Horn concerning Dr Walter Bishop. Correspondingly the protagonist, Jan Morrow, debates the sexuality of Rex with Brad Allen during the phone call. A conversation involving Jan and Rex is also held at a refined restaurant.

On the other hand there also major difference between both extracts due to the production era of both sequences. Fringe commences with an establishing shot of a grand stone building to introduce the audience to the environment. It is generally a long- or extreme-long shot which hints the location of the remaining scene. Although this camera shot is not used in Pillow Talk. This may affect the audiences reception as in Fringe, viewers are able to familiarize with setting of the scene; however this unlikely in Pillow Talk. Also in Fringe a motivated cut is used. This is a cut made just at the point where what has occurred makes the viewer immediately want to see something which is not currently visible (causing us, for instance, to accept compression of time); shot/reverse shot technique in this extract. This may not have been used in the late 1950’s as media technology was not as advanced as the present moment. This shot was also not discovered until the modern period. The audience however are able to engage with this camera shot as their perception is also more sophisticated due to the complex technology recently used. For example the current audience will find the phone conversation boring and extremely static. Another key difference is that Pillow Talk consists of diegetic music played from the piano; sounds are heard in the TV world by the characters. This lightens the atmosphere; the ballad also helps emphasize the romantic ambience. There is also brighter lighting in Pillow Talk as the genre is romantic comedy, however the same cannot be said for Fringe. This extract is dark and eerie which are a common connotation of a mysterious environment and a foreshadowing of death.

From this, one is able to gather that the various techniques of editing can dramatically affect the viewers’ perception. In Fringe the rapid pace, sinister colour and lighting, complex plot help illuminate the genre of mystery. Nevertheless Pillow Talk exploits the opposite genre in comparison with Fringe, of romantic comedy by including both a slow pace and bright lighting. The audience therefore is able to obtain different opinions due to various personalities of viewers.


Movie Marketing Strategies of Harry Potter & The Deathly Hallows part 1


The theatrical trailer of Harry Potter and the Deathly Hallows was the first chance to promote the movie to its target audience. Starting up to a year before the release of a major studio movie, distributors run movie trailers that are meticulously edited and audience-tested. The idea is to give moviegoers a taste of the upcoming laughs, special effects and plot twists of the studio's upcoming releases, while leaving them wanting more. It's an art form that's usually handled by special trailer production houses. We can find trailers either on the Internet in such websites such as the Apple Trailers or Youtube. These trailers are also regularly run in short breaks between programmes on he television on channels such as the terrestrial channels.



About the same time that the first trailers hit the theaters, the movie studio will unveil an official Web site for the film. Typical movie Web sites allow visitors to view multiple versions of the trailer, watch behind-the-scenes interviews and mini-documentaries, read plot synopses, download cell-phone ringtones and desktop wallpaper, play games, chat in forums and even pre-order tickets. The official movie Web site is only the beginning of a much larger Internet marketing campaign. This can be found on the link www.harrypotter.warnerbros.com



As the release date of the film drew closer, the blockbuster movie got early favorable press coverage in newspapers, magazines and on entertainment TV shows. The main movie publicity tactic is something called a press junket. At a press junket, journalists, entertainment reporters and movie critics are flown out to a special location for a day or weekend of interviews with the stars and creators of the film. The actors, directors and screenwriters sit in separate rooms and the reporters are brought in one by one to ask their questions.
Press junkets are highly controlled environments; where a publicist often attends interviews. This was shown on both Channel 4 and Film 4 previously with protagonists such as Daniel Radcliffe, Emma Watson and Rupert Grint discussing the movie and sharing their opinions. From this the whole ‘wiggle in the hip’ of member Ron Weasley was splashed across the media. The actors were sitting in front of a poster of their movie; this is a convention of a typical press junket. 



Weeks before the movie opened nationwide, the promotions department starts an all-out publicity blitz. The idea is to bombard the public with so many images and promos for the movie that it becomes a "can't miss" event. Movie marketers will plaster the sides of buses with huge ads, place billboards all around the city, run tons of teaser trailers on TV, place full-page ads in major newspapers and magazines, and the movie's stars will show up on all of the major talk shows. Below are a few examples of this kind of publicity Blitz on Harry Potter & The Deathly Hallows.
















The Internet is proving to be a prime spot for publicity blitzes therefore promoters are now able to place rich, interactive ads on the Web sites most trafficked by their target audience. They can also release behind-the-scenes clips, bloopers and other viral videos on video-sharing sites like YouTube. Or they can release different media clips and let the fans create their own trailers.
Another popular strategy is to use highly visible product tie-ins and corporate partnerships. In the weeks leading up to the release of the blockbuster, images of Harry Potter appeared on packages of biscuits, pots of yoghurt and cans of fizzy drinks. For marketing children's movies, the new sequel might be getting  promotional goodies in McDonald's Happy Meals.



One final movie marketing strategy is the publicity stunt, an orchestrated media event where someone does something incredibly silly, dangerous or spectacular to draw further attention to the opening of the movie. This year it was the unexpected appearance of X-Factor finalist attending the premiere. This meant that X-Factor viewers were also viewing a promotional event with other Hollywood A-Lister and may have been subconsciously persuaded to watch the film due to the big event.

Saturday 13 November 2010

Horror Shot

PLAN
Denotation:
-Back combed frizzy hair:  This shows the big personality of the character to convey its scary persona
-Heavy eye makeup: Portrays the eye as being deviating and possessed
-Stitched up mouth: This shows the characters psychotic element
-Scars across face: Conveys the physical damage the character is suffering from and long term scars

REAL SHOT



Denotation: 
Big thick hair: Makes the face seem lost in the volumised hair and also shows the characters bold personality
Lowered face: Portray the theme of horror as the eyes seems extremely dramatic and enticing
Knife across face: Conveys the element of horror through the reveled destructive weapon; sharp therefore dramatic contrast
No smile: No happiness as there is no smile therefore the character can either be depressed or a psychopath 

I found shooting the real image to be an easy task as I did not have to hold the camera. The shot was taken on webcam therefore I just had to position myself in front of the webcam with hair/makeup. I also lowered my face to give a devious expression. I did not have to go through the trouble of ordering someone else to be my model and the image was to my preference as I was in total control.

I believe my image is effective as it conveys the theme of horror in the snapshot. The big hair adds to the image as the face seems mysterious and hidden. The lowered face draws attention to the eyes and the knife is a dramatic contrast to the face. The image is also slightly blurred to add to the suspense of the photo.

If I had the chance to repeat this task, I would capture the image from a long shot to include more of a scary costume; such as black ripped t-shirt and leggings. I would also add fake blood across my face to emphasise the theme of horror. My body posture would also be fairly akward to represent a scary atmosphere. After the shot is captured, I would edit the image on and Imac such as blur out the edges or lower the brightness for a dark tone throughout the shot.

Sunday 17 October 2010

Sherlock Holmes

Guy Richie directs the epic blockbuster hit of 2009; Sherlock Holmes. One of Literatures finest fictional detective created by Sir Arthur Conan Doyle, becomes alive by the A list celebrity, Robert Downey Jr. He is also accompanied by his witty wingman, Jude Law.  Holmes is acclaimed for his logical reasoning, absurd disguise, and his forensic science skills to solve the most mind boggling cases.
The plot revolves around the capture of serial killer and occult "sorcerer" Lord Blackwood. Although when Blackwood rises from his ashes and resumes his endless killings, Holmes must accomplish the case once again. Intertwined with his dislike towards Watson’s fiancée; (as she may steal his best friend) followed by the tantalizing temptress Irene Adler.
Guy Richie uses his infamous spectacular visual effects to create the perfect setting of 1981 London. Breathtaking sceneries including the well known London Bridge, entwined with his eminent slow motion camera works to capture the martial arts evolved in the production of the excessive violence.
I thoroughly enjoyed the great wit used in Sherlock Holmes as it cut through aggression and made the film light hearted, and suited for a wider audience. I admired the medieval elegant costumes, dramatic hair do’s and natural make up helped enhance the setting and capture the time period of 1981.
Guy Richie managed to blow the boring, drear and common detective film out of the water, and shattered the stereotypical cliché of what one may imagine when thought of the title ‘Sherlock Holmes’. The gradual momentum followed by outbursts of anger, the phenomenal settings, and a suspenseful storyline has undeniably made this a great blockbuster.

Thursday 7 October 2010

Sherlock Holmes

Detective Sherlock Holmes and his stalwart partner Watson engage in a battle of wits and brawn with a nemesis whose plot is a threat to all of England.
Director: Guy Ritchie Writers: Michael Robert Johnson & Anthony Peckham Stars: Robert Downey Jr, Jude Law & Rachel McAdams Genre: Action/Adventure/Crime

Box Office Budget:$90,000,000 Opening Weekend:$62,304,277 (USA) (27 December 2009) (3626 Screens)
Gross: $209,019,489 (USA) (25 April 2010)

Production Co: Warner Bros. Pictures, Village Roadshow Pictures, Silver Pictures
Technical Specs
Runtime:128 min
Sound Mix: Dolby Digital | SDDS | DTS
Country: USA | Germany
Language: English | French | Latvian
Release Date: 26 December 2009 (UK)
Filming Locations: Brompton Cemetery, Fulham Road, West Brompton, London, England, UK


Facts:
Colin Farrell was in talks to play Watson before Jude Law was cast. Link this trivia

Robert Maillet accidentally knocked out Robert Downey Jr. while filming a fight scene.

Robert Downey Jr. read many Sherlock Holmes stories and watched "The Adventures of Sherlock Holmes" (1984) by Granada Television (starring Jeremy Brett) in order to learn more about the character.

Sienna Miller was in talks for a role before her ex-fiancé Jude Law was cast as Watson.

The set for Sherlock Holmes's home in this film was previously used as Sirius Black's home in Harry Potter and the Order of the Phoenix (2007).

Sherlock Holmes is Guy Ritchie's first film not to be rated R in the US.

Watson's line to Holmes, "You know that what you're drinking is for eye surgery?", is an obscure reference to Holmes's cocaine usage. At the time, cocaine was used as a topical anesthetic for eye surgery. In the stories, Holmes injects cocaine.

The four symbols referred to in the movie, the Man, the Lion, the Ox and the Eagle, are also attributed to the four Gospels of the Christian Bible: Matthew (Man, the humanity of Christ), Mark (Lion, for courage and for action), Luke (Ox, for strength and perseverance), and John (Eagle, for clarity of sight and for divinity).

Rachel McAdams, Jude Law and Robert Downey Jr. reportedly did most of their own stunts.

There are repeated references to five women murdered by Lord Blackwell before the beginning of the movie. Five is also the number of women that the bulk of historians agree were murdered by Jack the Ripper (additional victims are disputed).